Category: Innovation

11 Key Steps To Take When You Have A Mobile App Idea

1. What problems will your application solve?

Do you have a business idea but lack the right direction for it? Being an entrepreneur is not as easy as it is thought to be. The world is moving digital, and so should you. An increase in the digital world has proved that the future is going to be digital. It has brought the world close and solved problems that seemed to be complicated. 

You should be crystal clear regarding the problems that your app will solve for others. If it is unable to provide the solutions to your audience’s problems, it will not be a hit for a long time. So, ask these questions to yourself:

  • What will my Mobile App do? 
  • How will my app provide solutions to the audience? 
  • What will be the unique features of my app?

2. Define your target audience

To market your app, you must be aware of your target audience. Who will be interested in it? Do you want to focus on the audience from particular demographics, age groups, gender, or income groups? Define your audience as clearly as possible.

3. Thorough market research

Once you have worked on previously listed aspects, it’s time to get started with the market research. Find out who your top competitors are, make a list of latest trends in the industry, and identify the customer requirements. If there are similar apps already in the market, you will have to do careful research on what features they lack. Find out what their customers want, but they are unable to serve according to those requirements. Add those required features to your own list.

4. Figure out your monetization strategy

If you are creating an app, one of the purposes will be making money from it. So, it is the time to list out the possible options that can help you get monetary benefits after you launch the app. Some of the popular strategies are:

  • In-app ads
  • Sponsorship
  • In-app purchase
  • Paid subscriptions
5. Select a platform for your mobile App

Android and iOS are the two popular platforms for launching your app. Once you have identified which platform your target audience uses, it will be easy for you to make the final decision.

6. Consult the best Mobile App Developers & get the quotes

Once you have all the essential details regarding your mobile app, it is now time to get the quotes for the development services. Find the best Mobile App Development Company that you can trust and get the initial consultation regarding the app idea as well as pricing.

7. Get the App developed and tested

You should choose an appropriate team as per your budget and start building the mobile app. Always ensure that they keep you updated with the progress every week. Also, they should be able to accommodate all of the new requirements that you might come up with during the app building process. Test every delivered module carefully. Also, the team should be able to make the required changes successfully.

8. Plan for the App launch and craft a unique marketing strategy

You should have an appropriate app launch plan. Have some idea about how you are going to brand your app. With the customized icons and symmetry in the style will help you with branding. 

When it comes to marketing, ASO (App Store Optimization) is the key. It is suggested to have some basic knowledge about it or hire the best ASO service provider to make your app appear on top in the stores. 

If you have a low budget to let everyone know about your App launch, you can consider using some of these options:

  • Social networking websites
  • Post about your App on Reddit and Quora
  • Share with your friends through Whatsapp and Email
  • Add the details on ProductHunt
  • Reach out to the bloggers for a free app review on their websites
  • Make a Youtube explainer video
9. Protect your App with copyright, trademark, and patent

If you want to protect your App code, custom images, and content, you should opt for the copyright option. 

If you want to protect your mobile app’s name as well as the logo, get a trademark.

Getting a patent is not easy at all. Only if your App idea is extraordinarily new and inventive, then you can go for it. However, if someone else with a similar App idea has already registered for it, your app will not get a patent.

10. Publish on the App Stores

Now you are all set to launch your app on the stores. Either you can do it on your own or can get help from your App developers.

11. Gain insights regarding the market response and plan accordingly

Once you have some initial user insights, details regarding your app downloads, and market response, you can compare these details. These insights will help you understand the market demand and prepare for the next level. Keep looking at these insights and strategize your app growth accordingly. 

So, these are the crucial steps that everyone with an App idea must follow. If you want to have your Mobile App idea evaluated by professionals, consult our expert team. We will help you find out if your idea is feasible or not. Also, you can hire our professional services to get the app delivered quickly. Team 1Touch always works according to the latest technology standards.

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A Guide to Artificial Intelligence in Business

Artificial intelligence (AI) in the business world is quickly turning out to be a widely-used competitive technology. Businesses across the globe are continually using AI to craft better strategies, unlock the real needs of their customer base, and gain competitive advantage. AI is an ultra-modern tool that empowers you to solve day-to-day business challenges. AI is transforming the decision-making process for businesses. Thanks to AI, the companies are now able to make better decisions without struggling with the raw data.

What Is Artificial Intelligence?

Simply put, Artificial intelligence refers to the ability of machines to perform cognitive functions, just as human beings. Learning the real-world problems, collecting & comparing raw data, and making data-driven decisions are a few examples of AI. In the computer world, we refer to these AI machines as Bots.

To implement AI in any area, you require massive amounts of data. This data is used in the AI algorithms to recognize different patterns/behaviors, fetch better insights, make accurate predictions, and provide suggestions. These suggestions help take appropriate actions to solve everyday problems and make your business decisions more profitable.

The Best Ways To Leverage Artificial Intelligence In Business
Customized experience in e-commerce

According to a report published in financedigest, “AI will power 95% of customer interactions by 2025“. 

Nowadays, the eCommerce industry is widely using automated AI systems, from phone calls, live chats, e-mails to social media interactions. AI is completely transforming how customers initially interact with the eCommerce sites. 

Their bots are perfectly programmed to understand the natural language of the customers and give prompt replies. AI systems can understand customers’ behavior, whether it is about shopping habits, exploring the items, and navigation patterns. AI has the power to personalize the experience of every individual customer that visits your eCommerce store. All this results in higher satisfaction of the customers.

Task Automation

The AI systems can make your back-office operations agile by automating the repetitive day-to-day tasks so that your employees can focus on more productive activities that can help grow your organization. From the clerical tasks, generating and sending invoices, generating and managing several reports to scheduling meetings, everything can be automated with AI. Not only will it save the efforts, but time also!

Quick & Accurate Data Mining

With the advanced cloud-based AI programs, businesses can unearth the useful data bits that are usually unnoticed by human brains. You can utilize the power of AI to quickly find relevant information from the data sets to make agile decisions for your business.

Streamline Marketing Efforts

AI tools are powerful for identifying signals, which are not easily captured by your human sales employees. If you switch to AI-based tools, you can easily target the right audience based on the available data and streamline the marketing efforts, improve customer relationships, and minimize the entire marketing cost.

A Hand Picked Team of Artificial Intelligence Professionals at 1Touch

We hope that you are now well aware of the extraordinary capabilities of Artificial Intelligence in the business sphere. You should make a checklist of the problems that your business might be facing, and you can get the most appropriate Artificial Intelligence Solutions from the team 1Touch. Our team dedicatedly works on state-of-the-art AI technology to bring the most agile and custom solutions for making your business more effective.